City Harvest's 'Crossover Project'

The example of City Harvest Church's 'Crossover Project' which aims to use pop music to evangelise, i.e. attract more church goers and spread the gospel.
Relate to the fame and celebrity compre we did recently where the writer claims that people worship celebrities as they have lost faith in religion. The 'Crossover Project' can be used to argue that celebrity worship can be used to rekindle people's faith in religion.